For the tenth year in a row, I lead creative direction for Adobe Summit: The Digital Marketing Conference. Each year we pick a new theme, and this year, we built on the previous year's theme of marketing reinvention. Having started that campaign in 2014, we thought it made sense to continue that storyline with the line "Reinvention is a journey. Start yours at Summit." To represent that, my team and I came up with the idea of a topographical view of landscapes. We again tapped our friends at Vasava to help us bring these illustrations life. Here are just a few of the samples of how the artwork came to life for different regions.
If you're interested in the full story, you can read it on my blog.