In March, Adobe launched Document Cloud — the first ever combination of Acrobat and online PDF services with e-signatures. To drive awareness of the new offering, I led creative direction (from the client side) for the launch, from advertising to photography to web experience to video.
Advertising
We worked with our AOR — Goodby, Silverstein & Partners — to concept and launch a bold new campaign in the US, and soon UK and Japan, that cuts the ‘bull sheet’ out of paperwork. It was covered by Campaignlive and Little Black Book.
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Sizzle Video
My team produced a highlights reel aimed to drive awareness and momentum for our initial PR efforts. The track is 'Houdini' by Foster the People.
Experience Design Video
A behind-the-scenes look at the design process behind the new Acrobat DC. My team produced this as a short, documentary style piece.
Web Experience
My team also design, wrote, and built and entirely new experience for Document Cloud and Acrobat DC. From the AWS-hosted environment, to the Adobe Experience Manager enterprise WCMS, my team developed the entire experience.
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Product Photography
Several beautiful sets of product photos that were featured in MacWorld, Mashable, 9to5Mac, Engadget, and FastCompany.
![](https://cdn.myportfolio.com/bc8f2132b6bdf67f84de93a9ef614c60/8106da07-1205-498b-a3de-0d91227747f0_rw_1920.jpg?h=f4240456287a6451612079306c6482d5)
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