In March, Adobe launched Document Cloud — the first ever combination of Acrobat and online PDF services with e-signatures. To drive awareness of the new offering, I led creative direction (from the client side) for the launch, from advertising to photography to web experience to video.
Advertising
We worked with our AOR — Goodby, Silverstein & Partners — to concept and launch a bold new campaign in the US, and soon UK and Japan, that cuts the ‘bull sheet’ out of paperwork. It was covered by Campaignlive and Little Black Book.
Sizzle Video
My team produced a highlights reel aimed to drive awareness and momentum for our initial PR efforts. The track is 'Houdini' by Foster the People.
Experience Design Video
A behind-the-scenes look at the design process behind the new Acrobat DC. My team produced this as a short, documentary style piece.
Web Experience
My team also design, wrote, and built and entirely new experience for Document Cloud and Acrobat DC. From the AWS-hosted environment, to the Adobe Experience Manager enterprise WCMS, my team developed the entire experience.
Product Photography
Several beautiful sets of product photos that were featured in MacWorld, Mashable, 9to5Mac, Engadget, and FastCompany.
